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Legal

PRIVACY POLICY

Last updated: April 2, 2026

1. Introduction

Thomas Motors Truck & Auto ("we," "us," or "our") is committed to protecting the privacy and personal information of our customers, website visitors, and applicants. We comply with Alberta's Personal Information Protection Act (PIPA) and other applicable Canadian privacy laws.

This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website, online forms, and other channels where we interact with you.

2. Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

  • Contact details: Name, address, email address, and phone number.
  • Vehicle and transaction information: Vehicle of interest, trade-in details, purchase preferences, and service history.
  • Financial and employment information: Employment status, income, down payment details, and other information submitted through financing or pre-approval forms.
  • Online data: IP address, browser type, device identifiers, pages viewed, and information collected through cookies and similar technologies.

3. How We Use Your Information

We use your personal information to:

  • Respond to inquiries, book test drives, and provide vehicle quotes.
  • Process financing and credit applications with our lending and financial partners.
  • Provide trade-in valuations and purchase offers.
  • Send marketing communications, offers, and newsletters where you have consented or where permitted by law.
  • Operate, analyze, and improve our website, including advertising and analytics.
  • Prevent fraud and protect the security of our business.

4. Legal Basis and Consent

We collect, use, and disclose personal information only for reasonable purposes and to the extent necessary, as required by PIPA. By submitting information through our website or forms, you consent to the collection, use, and disclosure of your information as described in this policy.

Where required by law, we will obtain your express consent before collecting sensitive information, such as financial details submitted for financing applications. You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions.

5. Sharing Your Information

We may share your personal information with:

  • Lenders and financial institutions: To process credit and financing applications on your behalf.
  • Service providers: IT, hosting, CRM, marketing, and analytics providers who assist us in operating our website and business, under confidentiality obligations.
  • Affiliated businesses: Other dealerships or entities within our dealer group, where applicable.
  • Legal and regulatory authorities: Where required by law, court order, or to protect our rights and prevent fraud.

We do not sell your personal information to third parties.

6. Cookies and Online Tracking

Our website uses cookies, pixels, and similar technologies to provide site functionality, analyze usage, and support interest-based advertising. Third-party analytics and advertising services (such as Google Analytics and advertising platforms) may collect information about your interactions with our site over time and across other websites.

You can manage cookies through your browser settings. Disabling cookies may affect your experience on our website. For more information on how specific third-party services handle your data, please refer to their respective privacy policies.

7. Retention and Security

We retain personal information only as long as needed to fulfill the purposes for which it was collected, or as required by law. We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, loss, theft, or misuse.

8. Your Rights

Under PIPA and applicable Canadian privacy laws, you have the right to:

  • Request access to the personal information we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Withdraw consent for the collection, use, or disclosure of your information, subject to legal or contractual limitations.
  • File a complaint with us or with the Office of the Information and Privacy Commissioner of Alberta (OIPC) if you believe your privacy rights have been violated.

9. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint, please contact us:

If you are not satisfied with our response, you may contact the Office of the Information and Privacy Commissioner of Alberta.